FUMI: made in Ödeshög

FUMI is made in Ödeshög, a small town in Östergötland, and produced and distributed by Helix Sweden AB in Helsingborg. Helix belongs to Altria, the American company behind Marlboro. FUMI sums itself up as "focused on refined flavours, shaped by a clean design".

What's in it

FUMI lists plant cellulose as the filler, plus water, flavourings and salt. The nicotine comes from tobacco, but there's no tobacco leaf in the pouch.

The range

Most FUMI flavours are 8mg, from Tangy Apple to Watermelon Mint. Some come stronger: Spearmint at 11mg, Freezy Mint at 11mg and 15mg, and the Fiery flavours (Peach, Lime and Mint) at 15mg. Salty Raspberry is the lightest, at 4mg. See them all in the FUMI collection.

New to pouches? Start with What is a nicotine pouch?

Pouches contain nicotine, which is addictive. They're for adults who already use nicotine.