Killa: made start to finish in North Jutland

Killa comes from N.G.P Tobacco, a Danish company registered in 2020. It started on a single production line in Aalborg, making Killa and its stronger sister brand Pablo. In 2022, when demand outgrew Aalborg, it began building its own plant at Haverslev, about half an hour away.

How it's made

N.G.P says it does every step itself, from raw materials and recipes to lab testing, pouching and packing. Its lab checks pH, fibre, flavour stability and nicotine content. The company also says it was among the first to make all-white pouches. That's its own claim.

In 2024 Killa dropped what N.G.P called its "gritty, raw look" for a cleaner white design, aimed at "a more mature consumer".

Reading the strength

Killa prints its strength per gram, not per pouch. The 16.5mg on the can works out at about 13.2mg in each pouch, and every Killa we stock is that strength. The flavours run from Cola to Strawberry Cheesecake, in the Killa collection.

New to pouches? Start with What is a nicotine pouch?

Pouches contain nicotine, which is addictive. They're for adults who already use nicotine.