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Choosing your first pouch

30 June 2026 · Customer Service

Engraving of five pouch tins lined up with strength cards — If you're unsure, the lowest strength on the shelf is the one to reach for first.

If you're unsure, the lowest strength on the shelf is the one to reach for first.

If you are new to pouches, three things decide whether you will enjoy one.

Strength. Printed in milligrams. Lower numbers (around 4–6mg) are gentle; higher numbers (10mg and up) hit harder. If you are unsure, start low: you can always go up.
Format. Slim pouches sit neatly and discreetly; mini pouches are smaller still; larger pouches hold more and release more. Comfort under the lip is personal.
Flavour. Mint is the classic starting point: clean and familiar. From there, try berry, citrus, cola, coffee, and more. Browse by flavour and pick what you would actually reach for.

Our advice: one modest strength, a slim or mini format, and a flavour you already like. Get those right and the rest follows.

Pouches contain nicotine, which is addictive. They are for existing adult nicotine users.