Smögen: a tin from the west coast

Smögen is a fishing town on Sweden's west coast, looking out over the Skagerrak. Three friends, Christian, Magnus and Patrik, came up with the brand in spring 2024 and set up the company that autumn in Väjern, just across the water from Smögen. It's still small and independent.

What they're after

They want a pouch that feels as settled as the old Swedish snus names, "a small piece of Smögen in a tin". The design is maritime, inspired, in their words, by "salt-sprayed cliffs and the sea breeze from Skagerrak".

The range

We stock Seabreeze Mint and Westcoast Berries, both at 8mg, in the Smögen collection.

New to pouches? Start with What is a nicotine pouch?

Pouches contain nicotine, which is addictive. They're for adults who already use nicotine.